Beauty Bloggers + Luxury Hotels

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Oct 28

A Winning Collaboration

Collaborations

Luxury Hotel + Beauty Bloggers

Miret Padovani, Director of Marketing and Communications at a luxury hotel in Switzerland brought a compelling conversation bringing beauty bloggers, social media experts, and hoteliers together to discuss how Beauty Bloggers and Luxury Hotels can work together on Clubhouse. Before reading this post, check out, ‘How to get brands’ attention here’. Macro and micro-influencers can work with luxury hotels, and these are the following questions we discussed:

Why don’t we see a lot of collaborations between beauty bloggers and luxury hotels?
How can a beauty blogger and a luxury hotel create a mutually beneficial collaboration?
Will there be a monetary payment to a beauty blogger for working with a luxury hotel?

The Panel

Miret, Miret Padovani, Director of Marketing and Communications, at a luxury hotel in Switzerland

Kafi, Vividly Kafi, Social Media Strategist & Content Creator

Jasmine, Jasmine Duarte, Senior Influencer Manager at Dermalogica

Brittany, Brittany Hennessy, Best Selling Author and Chief Relationship Officer at Carbon August

Florence, Florence Williams, Content Creator, Social Media Strategist, and Influencer Coach

Why don't we see a lot of collaborations between beauty bloggers and luxury hotels?

There might be a hesitancy from you as a beauty blogger to dive into travel content, especially if you haven't talked about travel or showcased travel/hotel content on your social media platforms before. The truth is, everyone travels at some point, so it will not be a difficult concept or content pillar to introduce into a beauty blogger’s space. Working with a luxury hotel can easily fit into your content as a beauty content creator since beauty bloggers love and use amazing bathrooms in their content. Whether they are demonstrating a beauty routine or taking pictures of products, a beautiful bathroom will always fit the aesthetic of a beauty blogger. Knowing that your audience will be interested in your travels, the products you use, and where you stay can offer a luxury hotel a win-win-win collaboration.

How Can a Beauty Blogger and a luxury hotel create a Mutually Beneficial Collaboration?

Famous luxury hotels may not need ‘exposure’, so this may not be the biggest offer from a beauty blogger. This is where content is king. Offering content to a luxury hotel may be one of the biggest assets that a beauty blogger can offer. Content showcasing the facilities such as the spa, gym, restaurant with great blog posts, pictures, and even drone footage is valuable to a hotel. Even showcasing beautiful bathrooms can be the main focus of the stay. You can create content that a hotel can use on their feed while serving your audience. Inspirational posts, such as a getaway or stay-cation while sharing your thoughts on your stay is a great way to serve your audience.

What’s in it for you?

Hotels can be a huge inspiration to get out of your head and let yourself relax. Besides having a beautiful facility to shoot your content, you will gain experiential value, educate and inspire your audience while having an opportunity to travel and stay at a gorgeous hotel.

This is a great business opportunity since brands are always looking for beauty influencers to have a clean and styled aesthetic to showcase their products. You can totally pitch to a hotel and share why partnering with you, as a beauty blogger, is an excellent alignment.

Should a beauty blogger expect Monetary Payment?

As a content creator, doing a photoshoot for a hotel is usually a huge exchange. Media rate or a complimentary stay for two persons is a feasible barter between a luxury hotel and a beauty blogger. Other services such as meals and free use of the facilities can be included in the collaboration. In your negotiations with the luxury hotel, ask the hotel to tag you and link back to your social platforms when they are sharing the footage that you gave them. This will expand your audience demographic. Remember, when shooting content, the hotel should be the hero product. If there is airfare expense, this should be covered by the blogger as a business expense and not expected of the hotel.

There is so much more to be covered in the conversation of Beauty Bloggers & Luxury Hotels Collaborations such as pitching, value prepositions, and your expectations. Be sure to subscribe and share this blog post with a fellow creator. If you have any questions or anything you will like to add to the conversation, please leave a comment in the comment section. You can also join the conversation. Let’s connect on Clubhouse: click here.