Luxury Beauty Through a Culturally Conscious Lens
Vividly Kafi
Beauty & Lifestyle Creator
Email: kafi@vividlykafi.com
Instagram | TikTok | YouTube | Pinterest | Substack | LTK
Vividly Kafi
About Me: Hi, I'm Kafi, the creator behind @vividlykafi, a beauty and lifestyle platform where intentional routines meet aesthetic storytelling. My content spans skincare, fragrance, and makeup with a focus on radiant skin, authenticity, and community-driven product discovery. I create across Instagram, YouTube Shorts, TikTok, YouTube, Pinterest, Substack, (LTK and ShopMy) with a dedicated audience who trusts my recommendations.
WelcomeāI'm Kafi.
A beauty and lifestyle creator known for blending luxury aesthetics with culturally grounded storytelling. With a background in makeup artistry, international luxury retail, and a management Masters degree in Strategy and Leadership, her content lives where product knowledge, representation, and visual creativity meet.
Audience Snapshot
Gender Breakdown
85% of my audience identifies as women. Beauty-aware, culturally fluent, and loyal to creators who speak with clarity and care.
They trust me because I share what I actually use, backed by values they see in themselves
Age Ranges
Primarily 25ā44, my audience is in their earning, discerning, and experimenting era.
Theyāre buying products that serve both ritual and result. They turn to me for recommendations that blend efficacy with elevated experience..
Reach
1M+ views in 30 days, with 95% from non-followers. My content consistently expands beyond my base ā ideal for brand awareness, discovery, and new audience reach.
Relatable Posts
High saves, shares, and DMs on short-form posts.
My audience connects with real talk, intentional visuals, and product moments that feel personal and premium.
Location (Top 3 Cities)
New York, London, and Lagos lead my top cities ā a triangle of trend-driven markets and diaspora culture. My audience reflects a global beauty consumer who values representation, editorial aesthetics, and the real-life context behind a product.
Luxury That Connects
My feed blends editorial beauty, high-performing product features, and culturally rich storytelling ā designed to align with brands that value depth, aesthetic, and authentic connection.
Where I Show Up
My primary platform and where my beauty storytelling lives day to day.
With 1M+ views in the last 30 days and 95% non-follower reach, my reels, carousels, and curated stories consistently drive both awareness and engagement.
This is where I test product stories in real time ā and build trust with a culturally connected, beauty-aware audience ready to buy.
YouTube (Relaunching)
Iām reintroducing my YouTube channel as a space for elevated long-form content: routines, cultural commentary, brand guides, and creator insight.
Think: luxury beauty meets editorial pacing ā designed for audiences (and brands) that want more depth, story, and stay time.
Now booking sponsored video placements, dedicated content, and series collaborations.
My Blog (Squarespace)
An editorial home for my longer product reviews, seasonal guides, and beauty reflections.
This is where I blend luxury tone, cultural context, and SEO-rich storytelling ā helping brands reach high-intent beauty consumers through trusted written content.
š” Great for product roundups, luxury skincare features, or brand-aligned storytelling.
Selected Brand Collaborations:
Dove (via Collectively): Paid May 2025 SCL Campaign | IG Reel + Stories | Whitelisted
Ulta Beauty: Paid Partnership, Spring Haul Campaign | IG Reel | 1.3 K+ views | 190+ engagements
Josie Maran: Organic content reposted to brand IG | High engagement UGC (which became one of their top-performing Reels that season with strong audience response and visual alignment with their brand aesthetic)
Sephora (Affiliate): Paid Partnership, Multiple product roundups | LTK + IG | 69.8k+ views | 4k+ engagements
Nordstrom Beauty: Multi-Year Paid Partnership | Delivered visuals + copy | 210k+ views | 17k+ engagements
Nordstrom: Paid Partnership | 127k+ views | 10k+ engagements
Make it stand out
Vividly Kafi