About Me: Hi, I'm Kafi, the creator behind @vividlykafi, a beauty and lifestyle platform where intentional routines meet aesthetic storytelling. My content spans skincare, fragrance, and makeup with a focus on radiant skin, authenticity, and community-driven product discovery. I create across Instagram, YouTube Shorts, TikTok, YouTube, Pinterest, Substack, (LTK and ShopMy) with a dedicated audience who trusts my recommendations.

Welcome—I'm Kafi.
A beauty expert and storyteller with a global lens and a deep love for skincare, makeup, and rituals that restore. My content blends timeless aesthetics with intentional product discovery.

Make it

Platform Stats

Instagram: 6,800 | 279,000 views in the last 30 days | Top Reel 542,000 views
TikTok: 1,952 | Top Video 64.7k views
YouTube: 990 | Engagement rate: [X%] | Top Video 42,000 views
Pinterest: 990 | Impressions 112k

Selected Brand Collaborations:

Dove (via Collectively): Paid May 2025 SCL Campaign | IG Reel + Stories | Whitelisted
Ulta Beauty: Paid Partnership, Spring Haul Campaign | IG Reel | 1.3 K+ views | 190+ engagements
Josie Maran: Organic content reposted to brand IG | High engagement UGC (which became one of their top-performing Reels that season with strong audience response and visual alignment with their brand aesthetic)
Sephora (Affiliate): Paid Partnership, Multiple product roundups | LTK + IG | 69.8k+ views | 4k+ engagements
Nordstrom Beauty: Multi-Year Paid Partnership | Delivered visuals + copy | 210k+ views | 17k+ engagements
Nordstrom: Paid Partnership | 127k+ views | 10k+ engagements