Rhode Skincare Review: Hailey Bieber’s $1B Beauty Brand at Sephora - What’s Worth It
A Sephora insider’s honest review of Rhode’s Glazing Milk, Pocket Blush, and more.
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Rhode skincare display at Sephora with Glazing Milk, Barrier Restore Cream, and Pocket Blush on shelf.
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Rhode, Sephora, and a Break Room Debate: Who Even Is Hailey Bieber to Make Skincare?
As I was walking into the break room at Sephora, I overheard an educated and experienced woman—someone with a wealth of knowledge across many brands—say,
“Why the heck would I buy Hailey Bieber Beauty?! She’s not a makeup artist or a derm!”
“Why the heck would I buy Hailey Bieber Beauty?! She’s not a makeup artist or a derm!”
What!? That comment made me pause. A few feet away, I noticed another person applying Rhode’s Glazing Milk on the back of her hand, her face lighting up with that unmistakable “this feels good” look, enticing me to try it.
It reminded me of a familiar thread I’ve seen over and over: “Beauty influencers aren’t skincare or makeup professionals. Why should I listen to them?”
But here’s the truth: influencers we trust bring a different kind of credential. They’re the end users, brave enough to buy, test, and show us exactly how a product performs in real life. They’re word-of-mouth made modern, and their voices are powerful precisely because they speak as consumers, not just experts.
Rhode is now officially available inside Sephora, making it more accessible than ever. As with most product launches, Sephora rolled out a gorgeous display, educational materials, and a PR-style package for staff. The box was beautifully designed, filled with the famous Pocket Blushes, Glazing Milk, and skincare staples, plus an editorial booklet that reminded me of the “PR package glory days.”
Why I Ignored Rhode at First
Confession: I was late to the Rhode party. Here’s why it ended up in my “maybe one day” pile:
I assumed the brand wasn’t made with my demographic in mind.
No one in my audience was asking me about Rhode reviews.
The famous lip balm phone case was always sold out (when I tried to get one for my daughter!).
I don’t (usually) reach out for PR packages, and honestly, that’s on me.
What I Knew About Hailey Bieber (Before Rhode)
Before I finally paid attention, this is what I knew about Hailey Bieber:
She’s a Baldwin brotherdaughter.
She’s a model.
She and Selena Gomez are friends or related in some way.
That was about it. I didn’t have strong feelings either way.
Rhode front table at Sephora. What you see when you walk into a Sephora.
How Rhode Earned My Respect
What changed was learning about the strategy and talent behind the brand. Hailey once said that if she were removed from Rhode, the brand would stand on its own. That confidence made sense once I saw the partnerships:
Co-founder: Lauren Ratner
Cosmetic chemist: Ron Robinson
And the numbers don’t lie:
Rhode made eight figures in its first days.
Went viral with collaborations like Erewhon’s Skin Glaze Smoothie.
Had sold-out accessories and product launches.
Sold to E.L.F. Beauty for $1 billion in just three years.
That’s definitely not just celebrity clout; it’s a clever business-woman, smart product development, and marketing.
Even a Sephora store director, someone I trust to read people well, was impressed by Hailey’s presentation at the Sephora Store Manager Conference in Las Vegas. That kind of validation made me curious enough to try the products myself.
Trying Rhode Pocket Blush in Sephora.
Testing Rhode for the First Time: Hits and Standouts
Here’s what I tried, and what I’d recommend:
Glazing Milk: A skincare and makeup prep hero. Hydrating, soothing, and leaves that glazed-skin finish.
Glazing Mist: Lightweight and refreshing, great over skincare or makeup.
Pineapple Refresh Cleanser: A gentle foaming face wash that leaves skin clean without feeling tight.
Barrier Restore Cream: A nourishing cream for nighttime or very dry skin.
Peptide Lip Treatment: Comfortable hydration, no stickiness. Love the scent options and minimalist packaging.
Peptide Lip Shapers: Creamy liners in a wide range of brown tones. They’re easy to apply but not long-wear.
Peptide Lip Tint: Long-lasting tint with hydration. I wore PBJ + Stretch for hours with no reapplication needed.
Pocket Blush: Creamy, blendable, and dewy. A handbag must-have (but not for tight jean pockets!).
So… Who the Heck Is Hailey Bieber to Create Skincare or Makeup?
Turns out, she’s a young founder who partnered with brilliant industry pros, built a billion-dollar company in three years, and made genuinely good products.
Rhode exemplifies what using celebrity beauty is supposed to look like. Beauty that actually ‘WOW’ us! It’s a brand with staying power. I personally love that Rhode is available at Sephora. It makes it easy to test, swatch, and find what works for you.
If you’re like me and put it off, the Glazing Milk, Barrier Restore Cream, and Peptide Lip Tints are worth your attention.
